Like Twitter, Instagram is a real-time social platform that enables popular images to rise to the surface quickly, both on its network and on the other social networks it is linked to...As a quick, easy-to-use tool for taking and distributing photos — and thus drawing in audiences — it arguably has no peer. (full article...)

Mashable | Is Instagram the Next Distribution Opportunity for News Media?

When considering social media, I can’t fully deconstruct analytics or measurement tools. I respect them and recognize them as the valuable indicators of aggregate human behavior that they are, but I don’t *know* data. What I do know is that social media is not advertising.

Rather, it’s a litmus test to individuals, organizations and companies across strata: how do you handle change? How do you adapt? How flexible are you? How secure are you? (full article...)

TAG Communications, Inc. | Social Media Is Not Advertising (by Molly M. Cantrell-Kraig)

A large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience. (full article...)

eMarketer | Mobile Users Ready for Location-Based Text Marketing

If you’re not taking advantage of Social Media in your E-mail Marketing and vice versa or your efforts aren’t as effective as you’d like them to be, then please join us for another informative and in-depth Social Media Breakfast.

-- Register Today --

Our Special Guests:

Adam Holden-Bache, CEO/Managing Director, Mass Transmit, an Internet marketing agency.

Greg Cangialosi, President/CEO, Blue Sky Factory, the industry leading email service provider.

Jeffrey L. Cohen, Social Media Marketing Manager, Howard, Merrell & Partners; Managing Editor, SocialMediaB2B.com

Who Should Attend:
Anyone with intermediate to advanced understanding of social media, web 2.0, SEO, marketing and media.

Date: Tuesday, June 22nd
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $20 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)

-- Register Today --

CHARITY NOTE:
A portion of this event’s proceeds benefit Tamela Rich’s social media supported "Tradeoffs: Leveraging the Longs & Shorts of Life" roadtrip (8,000 miles, 20 states and 3 time zones) benefitting the National Breast Cancer Foundation.

Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” but the cost and risk involved make achieving this much harder than it sounds. (full article...)

SocialFresh.com | Bringing Marketing on Foursquare Into Focus (by Lyell E. Petersen | @93octane)

One of the biggest complaints owners of Facebook Pages have had is that once a page is created, it was owned by that person forever. It caused quite a dilemma for a company that wanted to set up a fan page because it meant it might be owned by a person who would eventually leave the company. That’s changed.

Now, any administrator of a page can remove any other administrator. It means ownership can be transferred from one person to another – something many companies have wanted for quite some time. That in itself is a double edged sword, but there’s another bit of power that comes along with this change [that's] even more troubling. (full article...)

Social Media Hound | Facebook page ownership can now be changed (by Therese Kopiwoda)