93octane's posterous - Filed under 'branding and identity'

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook.

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“Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter. 93octane shows up everyday to test the strategies, tools, communities, cultures and ‘rules’ of social media; he’s a reminder that real people and personalities are behind ‘social media.’” - From Taylor Davidson's “Entrepreneurial Portrait” Series (http://www.taylordavidson.com)

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brandingandidentity

April 17, 2009

Response to “Why I Don’t Get Personal Branding Sometimes” posted at Network Solutions’ “Solutions are Power” Small Business blog

The terms "personal brand" and "personal reputation" are not interchangeable nor do they mean the same thing, and perhaps that is the source of confusion. "Brand" precedes and defines "reputation" in a space where your reputation is not already known.

via blog.networksolutions.com

Originally posted as a comment by 93octane / Lyell E. Petersen on Helping Small Business help themselves - Network Solutions using Disqus.