93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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August 20, 2009

10 Practical Tips for Facebook Fan Pages

With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Facebook Pages were created specifically for the needs of businesses interested in reaching their audiences on Facebook. Creating a fan page is free and easy, but there are some common sense practices, as well as tricks, to ensuring your fan page is successful.

  1. Don't lose new visitors
  2. Provide fresh content
  3. Give your audience a reason to become a fan
  4. (full article...)

via imediaconnection.com

iMediaConnection.com | 10 practical tips for Facebook fan pages by Carnet Williams (via @hdueitt)

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Filed under  //   business strategy   facebook   social business   social marketing  
Posted by Lyell Petersen 

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June 18, 2009

New Orleans Upscale Hotel Ventures onto Facebook

I'm curious to know what a luxury hotel's social media strategy would be. So far, from this, I can't tell.
Le Pavillon Hotel

 

Le Pavillon Hotel

 Le Pavillon is Now on Facebook!

We're on Facebook and you can join us. Share your stories, pictures and videos with us. Flip through our online albums or just stop by online to see what is new at the hotel. Go to the Facebook icon, or visit Facebook and search for Le Pavillon Hotel.
 
Le Pavillon Hotel

 

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Filed under  //   business strategy   luxury business   social business   social marketing   travel business  
Posted by Lyell Petersen 

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June 17, 2009

Support Biz on Twitter and They will support you back

Seems like you can’t go far online without running into Sites trying to get you to pay for information on how to market your business through Social Media.   Proper use of Social Media for businesses is very similar to the real world.  In what used to take a lifetime, you now have the ability to make 1000s of in-depth connections with people who share common interests as yourself in months.  I have found my Rule #1 to being a Business effectly using Twitter and I will share with you. (full article...)
via cruisesource.us

CruiseSource | Support Biz on Twitter and They will support you back

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Filed under  //   business strategy   social business   social marketing   twitter  
Posted by Lyell Petersen 

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May 5, 2009

Duke Energy drives green initiatives with social media

Why would an energy company need social media? Simple. Scott Pacer, director of marketing communications for Duke Energy, explains in this Q&A how the company is using its young social media program to educate its customers on how they can use less energy, save money and help the environment.
via blogs.zdnet.com

ZDNet | Fortune 500 Series: Duke Energy drives green initiatives with social media, Posted by Jennifer Leggio (h/t @jritch)

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Filed under  //   business strategy   Duke Energy   Pacer.Scott   social business   social marketing  
Posted by Lyell Petersen 

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April 22, 2009

The 4 Rules of Hard Core Growth

Hard core facts about four rules you have to have in place if you want real growth in your organization. The sooner you have these in place the sooner you will be able to control, drive and monitor growth. Remove the excuses, cut to the chase and make things happen.
via growthexpert.blogspot.com

Grow Your Business by Russell J. White | The 4 Rules of Hard Core Growth

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Filed under  //   business strategy  
Posted by Lyell Petersen 

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