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“Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter. 93octane shows up everyday to test the strategies, tools, communities, cultures and ‘rules’ of social media; he’s a reminder that real people and personalities are behind ‘social media.’” - From Taylor Davidson's “Entrepreneurial Portrait” Series (http://www.taylordavidson.com)
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Why would an energy company need social media? Simple. Scott Pacer, director of marketing communications for Duke Energy, explains in this Q&A how the company is using its young social media program to educate its customers on how they can use less energy, save money and help the environment.
ZDNet | Fortune 500 Series: Duke Energy drives green initiatives with social media, Posted by Jennifer Leggio (h/t @jritch)
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