93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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How to add an interactive sidebar to your Facebook Page

Creating a lively, responsive Facebook fan base is much easier when you give them a Facebook Page that triggers interaction. Content will always be the best way to inspire engagement, but if your Facebook Page is clunky, visitors won’t find that content – and they’ll leave. Clunky defined... (full article...)

Powered by John Haydon | How to add an interactive sidebar to your Facebook Page

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Filed under  //   facebook   social business   social marketing  

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3 Ways B2B Companies Should Be Using Facebook For Lead Generation

The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what it can really do. Today I wanted to share three lead generation tips for Facebook that many companies seem to be ignoring. (full article...)

Social Media B2B | 3 Ways B2B Companies Should Be Using Facebook For Lead Generation (by Kipp Bodnar, @kbodnar32)

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Filed under  //   b2b   facebook   social business   social marketing  

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10 Practical Tips for Facebook Fan Pages

With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Facebook Pages were created specifically for the needs of businesses interested in reaching their audiences on Facebook. Creating a fan page is free and easy, but there are some common sense practices, as well as tricks, to ensuring your fan page is successful.

  1. Don't lose new visitors
  2. Provide fresh content
  3. Give your audience a reason to become a fan
  4. (full article...)

iMediaConnection.com | 10 practical tips for Facebook fan pages by Carnet Williams (via @hdueitt)

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Filed under  //   business strategy   facebook   social business   social marketing  

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What Facebook Lite Actually Is. Hint: It’s Not Twitter Or FriendFeed.

In reality, Facebook Lite has nothing to do with Twitter or FriendFeed — at least, not right now. Instead, it was designed to be used in parts of the world where broadband speeds vary and can be expensive, we’re being told by Facebook. Given that the initial testing of it has taken place in India over the past several days, this makes sense. (full article...)

TechCrunch | What Facebook Lite Actually Is. Hint: It’s Not Twitter Or FriendFeed.

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Filed under  //   facebook   facebook lite   friendfeed   twitter  

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Using Twitter and Facebook to Find a Job

Misspelled my name, but still...

As the sole breadwinner for his wife and three kids, [Brian] Ward [@glyphrider] knew that he had to get a new job quickly. He found himself unemployed at 5 in the afternoon; by 8 that night, he'd called four people he knew in Ohio who did the same sort of computer work he did, as well as his college buddy Lyle, down in North Carolina. "I'd been using Twitter and Facebook and LinkedIn, but in a very passive, extracurricular way," says Ward. "I knew Lyle was big into the Twitter scene. He immediately began blasting information out to contacts he had, sending them back my way." (full article...)

TIME.com | Using Twitter and Facebook to Find a Job

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Filed under  //   employment   facebook   twitter   Ward.Brian  

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Your “Bloomberg” for Social Software -- Seesmic Desktop

Seesmic Desktop Preview Release

  • Twitter support + multiple accounts
  • Built-in picture + video (soon) sharing

Mac + PC · Built with Adobe AIR


Seesmic DESKTOP
Listen + Reply | Get live updates from your friends on Twitter and Facebook.
Share | Easily and quickly share links, pictures and video with your friends.
Organize | Group your social contacts into lists like family, co-workers and best friends.
SEES

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Filed under  //   applications   facebook   Seesmic   twitter  

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Facebook changes coming in response to user complaints

Facebook has been deluged with feedback on its new layout, much of it negative but constructive, according to a blog posted Tuesday by Product Director Christopher Cox.

CNN.com - Facebook changes coming in response to user complaints. (h/t @jtobin)

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Filed under  //   facebook  

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