Gartner Highlights Four Ways in Which Enterprises Are Using Twitter
Despite the fact that Twitter is primarily aimed at individual users in the consumer market, many of those individuals work for companies and 'tweet' about business issues, leading businesses to explore how they could best use it," said Jeffrey Mann, research vice president at Gartner.
gartner.com - An abstract of a full (and expensive) Gartner research document. (h/t one of the people I follow on Twitter, can't remember who it was)
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