93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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Why every nonprofit needs a social media strategy

The handful of nonprofits that are fully embracing social media have the right idea. There’s real value to be reaped from this emerging channel, and early adopters are showing that it’s worth the investment to establish a strong social media presence.
If you lead a nonprofit and don’t already have a social media game plan, it’s time to make social media a priority.

SPURspectives | Why every nonprofit needs a social media strategy (h/t @spurdave)

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