93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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May 22, 2009

Top 10 Free Tools for Monitoring Your Brand's Reputation

We must remember that conversations are being held on the web with or without our consent. That means we can choose whether to be observers, participants or outcasts. Before you select observer or outcast, remember that these conversations can have a negative impact on your brand. Also, when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a mere tweet, may turn into a blog post and then make national news. (full article...)
via mashable.com

Mashable | Top 10 Free Tools for Monitoring Your Brand's Reputation

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Filed under  //   online reputation management   ORM  
Posted by Lyell Petersen 

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May 5, 2009

Welcome To The Reputation Economy

Reputation is now worth almost as much as revenue. So, never underestimate the power of reputation because it may be as important as actual currency. (full article...)
via louisgray.com

LouisGray.com | Welcome To The Reputation Economy

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Filed under  //   online reputation management   ORM  
Posted by Lyell Petersen 

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April 20, 2009

7 Nitty Gritty Tips for Managing Your Online Identity

Leaving a job reminds you of the nitty-gritty details involved in maintaining an online presence. If you lost your job this very minute — along with your work PC — would you still have full control of your online tools?
via mediaemerging.com

Media Emerging | 7 Nitty Gritty Tips for Managing Your Online Identity

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Filed under  //   online reputation management   ORM  
Posted by Lyell Petersen 

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April 17, 2009

Response to “Why I Don’t Get Personal Branding Sometimes” posted at Network Solutions’ “Solutions are Power” Small Business blog

The terms "personal brand" and "personal reputation" are not interchangeable nor do they mean the same thing, and perhaps that is the source of confusion. "Brand" precedes and defines "reputation" in a space where your reputation is not already known.
via blog.networksolutions.com

Originally posted as a comment by 93octane / Lyell E. Petersen on Helping Small Business help themselves - Network Solutions using Disqus.

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Filed under  //   branding and identity   online reputation management   ORM  
Posted by Lyell Petersen 

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April 2, 2009

Google Me business card by Ji Lee

via designboom.com

Korean designer and advertising creative director Ji Lee created the Google Me business card. (found @ Inspire me, now!)

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Filed under  //   branding and identity   google   online reputation management   ORM  
Posted by Lyell Petersen 

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March 31, 2009

Add One Line To Your Blog or Twitter Could Become Your Primary Identity

The long and short of this story is that if you want to make sure that Google understands your blog to be your primary beacon on the web, then you should add the words rel="me" to a relevant link on your blog.
via marshallk.com

Marshall Kirkpatrick’s Site About How to Use the New Internet (h/t @ariherzog via @steverubel via @jonathanfields)

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Filed under  //   google   microformats   online reputation management   ORM   twitter  
Posted by Lyell Petersen 

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