93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook.
“Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter. 93octane shows up everyday to test the strategies, tools, communities, cultures and ‘rules’ of social media; he’s a reminder that real people and personalities are behind ‘social media.’” - From Taylor Davidson's “Entrepreneurial Portrait” Series (http://www.taylordavidson.com)
O’Reilly is pointing at social data being used everywhere, including through the growing use of internet-enabled mobile devices (or “mobile sensors”), to augment and annotate our first lives using our “second lives.”
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