93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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owyangjeremiah

 

The future of the Social Web, according to Forrester

If you're preparing to participate in the Social Web, you need these ideas your mind. First, that with a common ID developing, the social experience is about to get a lot more frictionless. And second, that not just social networks, but every brand site will become social -- whether you include these features, or visitors bring them along. So what should you do to prepare?

Forrester.com | The future of the Social Web, according to Forrester. Download the abstract for free. (h/t @db)

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