93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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April 27, 2009

The future of the Social Web, according to Forrester

If you're preparing to participate in the Social Web, you need these ideas your mind. First, that with a common ID developing, the social experience is about to get a lot more frictionless. And second, that not just social networks, but every brand site will become social -- whether you include these features, or visitors bring them along. So what should you do to prepare?

via blogs.forrester.com

Forrester.com | The future of the Social Web, according to Forrester. Download the abstract for free. (h/t @db)

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Filed under  //   Bernoff.Josh   Forrester   Owyang.Jeremiah   research  
Posted by Lyell Petersen 

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April 16, 2009

Social Media Marketing Industry Report

We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!
via whitepapersource.com

WhitePaperSource.com | If you’re pondering starting social media marketing, these findings will help push you over the edge. If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

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Filed under  //   research   social marketing   Stelzner.Michael   white papers  
Posted by Lyell Petersen 

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March 30, 2009

Shorty Report: How businesses are using short messages to make a big marketing impact

How top companies are using Twitter for business: Building community and brand - Publishing - Customer service - Product feedback - Direct sales - Crisis management - Internal company communications. Whether your company's already on Twitter or just getting starting, you need to read the Shorty Report.

via shortyreport.com

160-page full report for $795.00. Free preview available. The Shorty Report is published by Sawhorse Research, the research arm of Sawhorse Media, which specializes in online services and products focusing on short online content. Sawhorse Media created the Shorty Awards, honoring Twitter's top users. Sawhorse recently launched Musebin, a site focused on one-line music reviews.

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Filed under  //   research   twitter  
Posted by Lyell Petersen 

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March 26, 2009

Gartner Highlights Four Ways in Which Enterprises Are Using Twitter

Despite the fact that Twitter is primarily aimed at individual users in the consumer market, many of those individuals work for companies and 'tweet' about business issues, leading businesses to explore how they could best use it," said Jeffrey Mann, research vice president at Gartner.
via gartner.com

gartner.com - An abstract of a full (and expensive) Gartner research document. (h/t one of the people I follow on Twitter, can't remember who it was)

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Filed under  //   Gartner   research   twitter  
Posted by Lyell Petersen 

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