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“Lyell Petersen is 93octane, an entrepreneur, e-business consultant and leisure travel industry professional. He is also a staunch proponent of the need to develop and manage personal online brands and an avid social media experimenter. 93octane shows up everyday to test the strategies, tools, communities, cultures and ‘rules’ of social media; he’s a reminder that real people and personalities are behind ‘social media.’” - From Taylor Davidson's “Entrepreneurial Portrait” Series (http://www.taylordavidson.com)
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Creating a lively, responsive Facebook fan base is much easier when you give them a Facebook Page that triggers interaction. Content will always be the best way to inspire engagement, but if your Facebook Page is clunky, visitors won’t find that content – and they’ll leave. Clunky defined... (full article...)
Powered by John Haydon | How to add an interactive sidebar to your Facebook Page
The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what it can really do. Today I wanted to share three lead generation tips for Facebook that many companies seem to be ignoring. (full article...)
Social Media B2B | 3 Ways B2B Companies Should Be Using Facebook For Lead Generation (by Kipp Bodnar, @kbodnar32)
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With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Facebook Pages were created specifically for the needs of businesses interested in reaching their audiences on Facebook. Creating a fan page is free and easy, but there are some common sense practices, as well as tricks, to ensuring your fan page is successful.
- Don't lose new visitors
- Provide fresh content
- Give your audience a reason to become a fan
- (full article...)
iMediaConnection.com | 10 practical tips for Facebook fan pages by Carnet Williams (via @hdueitt)
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I'm curious to know what a luxury hotel's social media strategy would be. So far, from this, I can't tell.
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Le Pavillon is Now on Facebook! We're on Facebook and you can join us. Share your stories, pictures and videos with us. Flip through our online albums or just stop by online to see what is new at the hotel. Go to the Facebook icon, or visit Facebook and search for Le Pavillon Hotel. |
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Seems like you can’t go far online without running into Sites trying to get you to pay for information on how to market your business through Social Media. Proper use of Social Media for businesses is very similar to the real world. In what used to take a lifetime, you now have the ability to make 1000s of in-depth connections with people who share common interests as yourself in months. I have found my Rule #1 to being a Business effectly using Twitter and I will share with you. (full article...)
CruiseSource | Support Biz on Twitter and They will support you back
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Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity. We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales. (full article...)
Direct2Dell | @DellOutlet Surpasses $2 Million on Twitter
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Why would an energy company need social media? Simple. Scott Pacer, director of marketing communications for Duke Energy, explains in this Q&A how the company is using its young social media program to educate its customers on how they can use less energy, save money and help the environment.
ZDNet | Fortune 500 Series: Duke Energy drives green initiatives with social media, Posted by Jennifer Leggio (h/t @jritch)
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