93octane’s posterous

93octane is Lyell E. Petersen, and this is his posterous -- Topics include: twitter, online reputation management, research, branding and identity, social marketing, business strategy, facebook. 
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November 24, 2009

Why Social Media Purists Won't Last

Social media purists have laid down the law and, so, to participate in social media as a business, you must do things like, “participate in the conversation,” “engage your customers,” and “talk with us not to us.” I’ve got news for you. In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product. (full article...)

via socialmediaexplorer.com

Social Media Explorer | Why Social Media Purists Won't Last (by Jason Falls)

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Filed under  //   opinion   ROI   social business   social marketing  
Posted by Lyell Petersen 

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September 16, 2009

How to add an interactive sidebar to your Facebook Page

Creating a lively, responsive Facebook fan base is much easier when you give them a Facebook Page that triggers interaction. Content will always be the best way to inspire engagement, but if your Facebook Page is clunky, visitors won’t find that content – and they’ll leave. Clunky defined... (full article...)

via johnhaydon.com

Powered by John Haydon | How to add an interactive sidebar to your Facebook Page

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Filed under  //   facebook   social business   social marketing  
Posted by Lyell Petersen 

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September 10, 2009

3 Ways B2B Companies Should Be Using Facebook For Lead Generation

The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what it can really do. Today I wanted to share three lead generation tips for Facebook that many companies seem to be ignoring. (full article...)
via socialmediab2b.com

Social Media B2B | 3 Ways B2B Companies Should Be Using Facebook For Lead Generation (by Kipp Bodnar, @kbodnar32)

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Filed under  //   b2b   facebook   social business   social marketing  
Posted by Lyell Petersen 

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August 20, 2009

10 Practical Tips for Facebook Fan Pages

With more than 250 million users and great tools for brands, Facebook is an obvious place for brands to start engaging with their audiences. Facebook Pages were created specifically for the needs of businesses interested in reaching their audiences on Facebook. Creating a fan page is free and easy, but there are some common sense practices, as well as tricks, to ensuring your fan page is successful.

  1. Don't lose new visitors
  2. Provide fresh content
  3. Give your audience a reason to become a fan
  4. (full article...)

via imediaconnection.com

iMediaConnection.com | 10 practical tips for Facebook fan pages by Carnet Williams (via @hdueitt)

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Filed under  //   business strategy   facebook   social business   social marketing  
Posted by Lyell Petersen 

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July 29, 2009

Twitter, like all social media, is a paradox. It’s useful and, at the same time, so very useless.

It all depends on what you do with it.
(full article...)
via gretemangroup.com

GretemanGroup.com | The Power of 140 Characters, by Aimee Brock (@Aimee_B_Loved on Twitter)

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Filed under  //   social marketing   twitter  
Posted by Lyell Petersen 

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June 18, 2009

New Orleans Upscale Hotel Ventures onto Facebook

I'm curious to know what a luxury hotel's social media strategy would be. So far, from this, I can't tell.
Le Pavillon Hotel

 

Le Pavillon Hotel

 Le Pavillon is Now on Facebook!

We're on Facebook and you can join us. Share your stories, pictures and videos with us. Flip through our online albums or just stop by online to see what is new at the hotel. Go to the Facebook icon, or visit Facebook and search for Le Pavillon Hotel.
 
Le Pavillon Hotel

 

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Filed under  //   business strategy   luxury business   social business   social marketing   travel business  
Posted by Lyell Petersen 

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June 17, 2009

Support Biz on Twitter and They will support you back

Seems like you can’t go far online without running into Sites trying to get you to pay for information on how to market your business through Social Media.   Proper use of Social Media for businesses is very similar to the real world.  In what used to take a lifetime, you now have the ability to make 1000s of in-depth connections with people who share common interests as yourself in months.  I have found my Rule #1 to being a Business effectly using Twitter and I will share with you. (full article...)
via cruisesource.us

CruiseSource | Support Biz on Twitter and They will support you back

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Filed under  //   business strategy   social business   social marketing   twitter  
Posted by Lyell Petersen 

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June 12, 2009

@DellOutlet Surpasses $2 Million on Twitter

Since we started back in 2007, we’ve earned more than $2 million in revenue at @DellOutlet, attributed directly to our Twitter activity. We’ve surpassed $2 million in revenue in terms of Dell Outlet sales, but we’re also seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’re actually eclipsed $3 million in overall sales. (full article...)

via en.community.dell.com

Direct2Dell | @DellOutlet Surpasses $2 Million on Twitter

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Filed under  //   Direct2Dell   social business   social marketing   twitter  
Posted by Lyell Petersen 

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May 5, 2009

Duke Energy drives green initiatives with social media

Why would an energy company need social media? Simple. Scott Pacer, director of marketing communications for Duke Energy, explains in this Q&A how the company is using its young social media program to educate its customers on how they can use less energy, save money and help the environment.
via blogs.zdnet.com

ZDNet | Fortune 500 Series: Duke Energy drives green initiatives with social media, Posted by Jennifer Leggio (h/t @jritch)

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Filed under  //   business strategy   Duke Energy   Pacer.Scott   social business   social marketing  
Posted by Lyell Petersen 

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April 16, 2009

Social Media Marketing Industry Report

We set out to uncover the “who, what, where, when and why” of social media marketing with this report.  Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:

  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more!
via whitepapersource.com

WhitePaperSource.com | If you’re pondering starting social media marketing, these findings will help push you over the edge. If you’re already onboard, feel free to examine what the really experienced marketers are doing (and use this study to persuade others).

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Filed under  //   research   social marketing   Stelzner.Michael   white papers  
Posted by Lyell Petersen 

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